Writing for a lower reading age does not mean “dumbing down” your content. It actually means giving the text the ability to reach the widest audience. The message has to still be accurate and correct.
Author Archives: Julia Barnard MBA
New Contract and Availability
I have won a contract that will keep me busy for 6 months (minimum). However please continue to enquire for all services as I will be happy to respond and fit in jobs as appropriate.
Management styles and the effect on staff wellbeing and performance
It’s a bit of a cliché to say that if your staff are happy, then they will do good work, but you’d be hard pressed to find an office where this is actually true. The most freeing and joyful experience that I have had as an employee was working in a department that was full of creative people, with a boss who really understood their team.
Using Single Sourcing Publishing for Internal Policies and Procedures
The traditional way is to have long dry procedural documents outlining how to work safely. Updates are laborious! By using single sourcing, you can create documents and an internal website to keep staff both engaged and well informed.
Latest Work: First look at the prototype “Virtual Agronomist” app from iSDA Africa
A brief description of my writing process.
I’m excited for an app such as this which leads to the increased profitability of smallholder farmers in Africa.
Latest Work: University of Aberdeen Case Study for iSDA Africa
Through interviewing (via Zoom) the University of Aberdeen project members, I created a case study article explaining their use of the API to access the iSDAsoil data for Africa.
A brief description of my process.
Latest Work: AfCPA conference Article for iSDA Africa
Following the first African Conference on Precision Agriculture which took place online from the 8th to 10th December 2020, I was tasked to turn the 2 hour long recorded youtube video into a more structured article.
Free Printable Weekly Planner
Keep your weeks organised with my FREE Printable PDF Weekly Planner!
Web Content Authoring and Web Governance
This is the procedure you need to implement to get accurate and high quality information on your website, news feed, and blog on a regular schedule.
Google Ads Certifications
I am pleased to announce that I have studied for, taken and passed the exams for the Google Ads Search Certification, and Google Ads Display Certification.
Julia Barnard MBA 