Writing for a lower reading age does not mean “dumbing down” your content. It actually means giving the text the ability to reach the widest audience. The message has to still be accurate and correct.
Tag Archives: Copywriting
Latest Work: First look at the prototype “Virtual Agronomist” app from iSDA Africa
A brief description of my writing process.
I’m excited for an app such as this which leads to the increased profitability of smallholder farmers in Africa.
Latest Work: University of Aberdeen Case Study for iSDA Africa
Through interviewing (via Zoom) the University of Aberdeen project members, I created a case study article explaining their use of the API to access the iSDAsoil data for Africa.
A brief description of my process.
Latest Work: AfCPA conference Article for iSDA Africa
Following the first African Conference on Precision Agriculture which took place online from the 8th to 10th December 2020, I was tasked to turn the 2 hour long recorded youtube video into a more structured article.
Julia Barnard MBA 